As an African American storyteller, I’ve learned that the methods others use for branding and the promotion of their books are far more different than those of my community. Our audience has an entirely different perception of the art of reading and speak a totally different language when it comes to the topic/task. There was a time when I studied branding from YouTube and other literary resources that I thought would enhance my brand only to discover those tactics simply didn’t work for me. This isn’t a one size fits all type of deal. African American storytellers cater to a unique audience and I felt that it was time to package my knowledge into a series of books that are dedicated to educating storytellers like myself.
THE ART OF BRANDING
BOOKS SHIP AUGUST 25TH-30TH.